Launching and running a business is not always easy. There will be setbacks and lessons throughout your journey. What your business is and how you do it are important considerations. However, WHY you do your business has been proven to be the most important factor for success. Your WHY will help inspire and motivate you through the good times and the tough times and help attract your customers. In this panel, Métis women will share their entrepreneurial journey and how their WHY lights their business flame.