Full Name
Salimah Kassam
Job Title
Executive Director
Company
Sunrise Community Link Resource Centre
Speaker Bio
As a collaborator and friend of Sunrise Community Link for the past six years, I have great respect and admiration for the people and the work of this vital and vibrant organization. I am happy to support Sunrise in continuing to be resilient, sustainable, effective and excellent. My career has been committed to finding solutions that work to solve the complex and persistent problem of poverty in our communities. I am excited to work with the Sunrise team and volunteer community, and I believe together, we will design and create a better day-to-day reality for Calgarians living on very low incomes.

A bit more about me:
I am a highly empathetic, resourceful and driven leader who is determined to make meaningful impacts on the people and systems in Calgary. I am driven to envision and execute strategy, galvanize resources, track results, and make lasting shifts in society. I am a subject matter expert in policy development, asset-building, poverty reduction, social housing, community economic development and behavioral economics. As Manager of the Financial Empowerment Network for Untied Way Calgary and Area, I acted as a key player in launching, building and executing Calgary’s poverty reduction plan and Canada’s national financial empowerment movement. Prior to joining United Way, I spent five years working for Momentum, Community Economic Development. During this time, I partnered with individuals and families experiencing living on a low income to create positive financial change in their lives. During my final years at Momentum, I worked to receive a Masters’ in Public Policy from the University of Calgary.
Salimah Kassam