Join CPAWS for a learning session on how to communicate the evidence connecting nature and the economy in Alberta. You will explore varied ways to assess the economic value of nature including economic growth and jobs, how to effectively integrate them with natural conditions and long-term community well-being, and how to present these findings to decision-makers and the general public. Specific campaigns in Alberta and an interactive activity will also be discussed. 

Key takeaways:
-An understanding of how to model and present traditional measures of the economic impact of protected areas
-Understand current challenges and conservation campaigns specific to Alberta