Dr. Hassan is a Founding Partner of HNW Research and Management Consultancy and GovDesign Academy, playing a key role in high-level government performance and excellence projects across the UAE and the broader Middle East. He collaborate with government professionals globally to advance research and the implementation of performance management and excellence systems within the public sector.

Currently, Dr. Hassan supports several major initiatives, including the Abu Dhabi Government Program for Effortless Customer Experience and the TAMM Spaces program, both of which focus on improving customer experience and service delivery across government platforms in the UAE. His work is integral to shaping strategies that streamline government processes, making them more efficient and customer-centric.
His extensive public sector experience includes advising the UAE Prime Minister’s Office on the Fourth Generation of the Government Excellence System, as well as contributing to the UAE Government’s performance management system and the Mohamed Bin Rashid Government Excellence Award. He has also helped design the Ajman Government Excellence Award, the Dubai Sports Council’s Sports Excellence Model, and the Fatima Bint Mubarak Award for Motherhood and Childhood.
In addition to his advisory and consultancy work, Dr. Hassan is an accomplished thought leader, presenting at global conferences, including the CX Summit, on strategic thinking, customer experience (CX) transformation in the public sector, and developing customer-centric solutions. He also delivers training sessions to help governments and organizations enhance service delivery and improve customer satisfaction. His extensive professional journey is supported by academic credentials, including a PhD in Government Performance from the University of Bradford, an MBA from Cardiff Business School, and a BSc in Industrial Engineering from the University of Jordan.